- Graphic Design
Highly revered bistro.
Ranked as the number one bistro in East Belfast, The Hoose had developed a stunning interior and exterior transformation, which featured a modern and chic design. This created an atmosphere of comfort and quality to match its highly revered gastronomical menu. But they also needed its branding to fall in line with this fine dining aesthetic and tie everything together. With that in mind, they partnered with us and we kicked off the project with them at Platform Media HQ.
It was clear the image of the restaurant was missing a final piece. After our research and development process, our plan was to instigate a full rebrand, which would include a new logo that would then be displayed on new backlit outdoor signage, which we would design, build and install. It could also then be used across all new table menus and distributed on new business stationery to then eventually roll out to their social media channels. Defining how we portray the brand across multiple platforms and mediums is crucial to get a feel for how we can roll a new identity out within any development plan we undertake.
Adaptable across mediums.
The concept began with the crucial aspect of aligning the brand with the business objectives, communicating that brand to the target market and maintaining the brand as a presence within the market. A timeless elegance / a fresh and simple look for use across their business / adaptable for use across multiple mediums and platforms, from their website and social media to their new signage and menus. The result? Fine gold text in a box logo composition, exuding class and contemporary design, especially when displayed against a rich, black background. This attention to the bold contrast makes the logo stand out across marketing platforms and branded materials.
The biggest and most impactful element of our overall plan was the crux of this contrasting element; The new signage. Our stunning new logo design would be backlit with LEDs glowing against a matte black surround and would be hugely impactful in their location on a main arterial route in and out of the city with heavy traffic flow. Once we had this design and format nailed down, it would then trickle down through the business within the brand guidelines. Keeping everything tight and literally on brand.
Warm and welcoming.
This was a transformation which worked on every level as briefed by the client. A warm, welcoming and comfortable interior with natural materials such as stone and wood combined with soft, industrial splashes provided the perfect backdrop for our designs to settle and shine. The crisp and clean manifesto we all worked from was evident from outside the front door to in front of the counter to in front of the customer in the form of the menu at the table. A 360 degree branding and visual project which fulfilled the brief and then some giving the already established identity a flourish, providing them a reinforced standing in their busy location in suburban Belfast. Job done. Coffees all round.