Welcome to the world
of revolutionary advertising
The power and impact of TV for launching new ideas is undeniable. Whether that idea is to get people to try your new product, or to begin a journey of discovery to research before buying it, TV has an unassailable ability to drive both. The format is exciting, emotional, engaging and has the ability to bring a brand to life. The average viewer watches over 3 hours 30 minutes each day, giving you the chance to build scale. When your TV ad appears in world class shows, people will remember it and because of that it is typically twice as effective* as the next best performing medium.
What is AdSmart?
AdSmart is the revolutionary approach to TV advertising from Sky which ensures businesses of all shapes and sizes can benefit from the unrivalled power of TV. With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you. Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, more than 75% of advertisers using AdSmart are new to TV or Sky.
Is AdSmart Right For You?
- You want to use the most effective form of advertising to grow your business
- You want to speak directly to your relevant audience
- You want to restrict your advertising to a specific region, city or even postcode
- You want to increase sales and/or brand awareness
- You want to stand out against competitors
- You want your brand to be seen in a premium/talked about environment
- You only want to pay when your ad is seen, rather than just a few seconds
How Do I Reach My Audience?
AdSmart allows you to pick your ideal audience from hundreds of segments so you can be sure only the right households are seeing your ad at the right cost for you. Many businesses currently using AdSmart choose to utilise one of the many location based targeting options: Choose a region, choose a post code area, choose a local authority or council area or choose a metropolitan area.
AdSmart allows you to pick your ideal audience from hundreds of locations and attributes, so you can be sure only the right households are seeing your ad at the right cost for you. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad. The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.
Great Ads For Every Budget
Often the most daunting part is getting an ad together, but don’t worry, we can help and can walk you through all the elements step by step. Great ads can be created for small budgets these days. If you have existing stills and video content or need to start from scratch, we can help produce the ad to ensure you get the full effect that TV advertising can have on your brand and sales.
Want to Know How To Get Your Business On Screen?
Get in touch with us, we can talk you through the entire process and answer any questions you may have on how your business could benefit from appearing amongst major brands on some of the most popular TV channels in the UK.