Global Tech Goes Local
Level the playing field
StatSports FIFA Approved GPS Tracker is a fantastic piece of tech worn by some of the biggest teams and many of the world’s greatest athletes. It gives users and their team in-depth statistics of their performance during sport. Although StatSport caters to global sports icons, they also wanted to bring their innovative technology to smaller clubs and local athletes through the use of video for use on social channels and also internally as an asset for the sales team.
The final minutes
Many smaller, local teams tend to play on a part-time basis so initially we had the challenge of scheduling into their training sessions, crucially without disrupting their performance or athletic rhythm. Our plan was to capture a comprehensive range of testimonials, player interviews and b-roll footage, all within a tight but carefully managed timeframe.
Team work makes the dream work
We worked closely with the StatSports marketing team in order to create a clear brief for each team we would be visiting. Our creatives then liaised with team coaches in order to schedule a shoot day where we captured content without interrupting the teams training session. Our editing team then took the footage from each session and communicated with the project stakeholders throughout the editing process.
Champions of video production
Each video for StatSport tells a story of great athleticism made better by their product. The content was perfected for multi-platform use and encapsulates different elements and styles of videography, from interviews to action shots, including footage of the Super Cup NI, the IFA and footage with the NI Ladies team.