This was a remarkable project to work on and began with initial research and development between our creative team and the client. The aim was to build upon the council’s existing ‘Dementia Friendly Borough’ initiative which is delivered as part of an ongoing strategic priority to respond to an ageing population. Listed within Mid and East Antrim’s Community Plan – ‘Putting People First’, the work to date has seen more than 700 individuals take part in Alzheimer’s Society Dementia Awareness training throughout the Borough and a calendar of events for people impacted by Dementia – which has been rolled out each year.

The shoot was planned out with detailed shot lists and location prep along with huge support from the council and the families which we greatly appreciate. It was a heartwarming and inspiring couple of days and even more so in the edit when the stories all come together to form one narrative. The final output includes a series of videos and graphics which were promoted throughout Mid and East Antrim to raise awareness of Dementia and highlight vital help and support available across the Borough. The film was also kindly screened in local cinemas and the impact across the area was instantly tangible as feedback came through very quickly as the film was viewed and images were shared of the billboards and digital screens right across high traffic areas of the community.