By Royal

Making a difference

We were honoured to be asked to work on a momentous event in collaboration with The Prince of Wales and East Belfast Mission’s Hosford Homes to launch their partnership as part of his ‘Homewards’ project. A UK-wide five-year locally led programme which will demonstrate that together it is possible to end homelessness.

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On Message 

The announcement that HRH Prince William and his team had selected Hosford Homes to collaborate with was to be made during a visit to the Skainos Centre where East Belfast Mission operates from on the city’s Newtownards Road. East Belfast Mission (EBM) has been helping homeless people and families for over 25-years through its Hosford Homelessness Services. It provides a 26-bedroom hostel and a wide range of wrap-around care and support.

The charity is now beginning to develop affordable accommodation to provide a new route out of homelessness for those who can’t access private rentals. The HRH Prince William was all set to visit EBM’s new 240 Project on the Newtownards Road which is transforming an empty building into six private apartments.

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Sussing Strategy

Part of the schedule included The Prince meeting key stakeholders and service users, having a roundtable discussion with representatives from NI’s housing sector, meeting volunteers from EBM and being briefed on the nearby 240 Project which is currently being renovated.

The next phase was to be a walk through in the Skainos Atrium where Hosford would require display material to showcase their work.

Design & Build

We designed a selection of six 1 metre x 1,400mm 6mm Foamex boards which we envisaged would site on easels throughout the atrium to form part of the walk through so HRH Prince William could be presented with the work to date and and the plans for a brand new phase of private homes which would form part of the project’s aim to eradicate homelessness. From there HRH would then sit on a sofa nearby and talk with more representatives, referring to the boards throughout.

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- Platform Media

Measuring Success

Due to the nature of the security process, this was a sensitive project and one that had to be carried out in strictest confidence and within a tight timeframe which our design and production team managed perfectly. The feedback on the day and afterwards was fantastic and The Royal Foundation pinned a Tweet showing HRH Prince William in front of the boards following the event which was a proud moment for Platform Media. We were deslighted to be involved in such a meaningful and impactful project and our graphic designer awaits news of the next new years honours list for his services.


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