curtis peugeot_
Hybrid Cars,
Hybrid Creativity
client_
A New Vision in Motoring
With over 37 years of Peugeot experience, Curtis Cars are an established and trusted name in the motor industry. Now they wanted to change how they share their vast experience and make the move into video marketing. In recent years Curtis Cars Peugeot has seen a transition in their products driven by the new age of electric and hybrid technology, so video content was needed to align to the new vision.
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Get in gear
Curtis Cars Peugeot is an established and trusted name in the motor industry. They made the decision to step things up a gear and make the move into video marketing. In recent years Curtis Cars Peugeot has seen a transition in their products driven by the new age of electric and hybrid technology, so video content was needed to match this progression in the industry.
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Putting the audience in the driving seat
Ubiquity of the video content was an important element when planning and storyboarding. Each video had to be informative and call to action while being eye catching and immersive all at the same time. To match the energy of the driving experience, we developed a strategy to present Curtis Cars as the modern and innovative business with excellent customer service and a top range of new, innovative models to invest in.
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Reinventing the wheel
Curtis Cars Peugeot has a huge selection of electric and hybrid vehicles, running on the latest technologies, so we had to implement innovative methods of producing the content to match. With our top of the range camera, lighting and sound equipment, including our remote camera drone and responsive robotic gimbal, we developed a campaign that encompassed modern methods of content creation to showcase Peugeot’s modern machines.
outcome_
Electrifying content
Each video is a masterclass in premium quality, high end production, with high octane energy and a laser focus on specific elements of each vehicle as a luxury driving experience. The innovative use of camera equipment and genius editing techniques puts the audience in the driving seat and provides an immersive tease into owning an electric or hybrid Peugeot model of their own.
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