Explaining the different Google Ads types
Google Ads come in many forms, from text to video, so there is a selection of ways to present your brand, products and services to potential customers. You may be most familiar with the ads that appear at the top of each Google search, but there are different versions of these ads available to you based on what you want to convey to your audience. Maybe more recently you have been watching a video on YouTube and you are made to watch five seconds of a promotional video before you get to the content you wanted to watch, this again is a Google Ad available to you to provide a visual representation of your brand to a whole new audience.
Here is a brief summary of how each ad type is best for your business;
- Responsive Search Ads
These ads are the ones you would be most familiar with. When making your ad you can include at least three headlines and at least two descriptions to detail your business offering. These ads can be tailored to specific search queries making them more relevant to the audience.
- Dynamic Search Ads
These ads populate automatically with content from your website and are perfect if your website has clear categorisation and a large inventory of products. These ads can save the time of setting up dozens of ads for each product or service you provide as they will automatically adapt to the search query.
- Display Ads
Display ads present images of many sizes across Google, its partners and its broader display network giving your target audience a visualisation of your brand and products. These display campaigns are perfect for brand awareness and can be an asset for remarketing strategies.
- App Promotion Ads
These ads run on Google Search and Display Networks, including Google Play and YouTube. App campaigns can focus on promoting app installs, app engagement, or app pre-registrations to your target audience.
- Video Ads
Videos generally drive more engagement, they grab attention and can be used for a number of reasons. Videos can showcase your service offering and products in a visual way and also bring your brand to life.
- Shopping Ads
Shopping Ads link to your e-commerce site and present items for sale including an image, title, price and a link straight to the online store. Shopping Ads can also include promotions to entice your customers to take action.
- Call-only Ads
If you need the phone to ring, call-only ads are delivered exclusively on mobile devices giving your audience a direct line to you from your Google search. These ads can be scheduled to deliver only during your opening hours when someone is available to answer the phone.