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Utilising Long-Form Video in a Short-Form World

As an SME, you understand the importance of creating engaging content that resonates with your audience.

You may not have the resources or expertise to create high-quality long-form videos in-house.

As an SME, you understand the importance of creating engaging content that resonates with your audience. One of the most effective ways to do this is by leveraging the power of video. But as a small business, you may not have the resources or expertise to create high-quality videos in-house. That’s where professional content creators come in. 

These professionals have the knowledge, skills, and equipment to produce engaging videos that showcase your brand in the best possible light. And with the emergence of short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts, there’s a growing need for short, attention-grabbing videos that can be shared across multiple platforms.

This is where the concept of taking one long video and chopping it up into short snippets comes into play. By working with a professional content creator, you can create a long-form video that tells a compelling story or showcases your product or service in detail. From there, the content creator can take that video and create short, snappy snippets that can be shared across various platforms.

The advantage of using professional content creators is that they have the expertise to create high-quality videos that are tailored to your brand and audience. They can also help you determine which platforms are best for your business and create videos that are optimised for those platforms.

So, if you’re an SME looking to up your video game, consider working with a professional content creator. Utilising one long video across multiple platforms, you can maximise your reach and get the most bang for your buck.

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