Following on from our previous blog post on Using Video Content In Digital Marketing To Grab Your Audience’s Attention, we’re going to break down which platform’s are best for sharing your video content and the type of content you can share to engage with your audience and maximise reach and impact.
Platforms For Video Marketing
Now that you know video marketing is the way forward for your business, you may wonder which social media platform you should share your content on.
YouTube:
As the world’s second-largest search engine after Google, YouTube offers unparalleled reach for video content. Renowned as the world’s largest video-sharing platform, YouTube boasts over two billion logged in monthly users. With its vast audience combined with its robust search functionality, YouTube is an ideal platform for hosting long-form content, tutorials, vlogs and branded entertainment. Brands can use YouTube to host their videos, by optimising video descriptions, titles and tags, brands can have the potential to be discovered by billions of people (literally). Not only that but they can engage with their audience through comments, likes and shares to help build a community of loyal followers.
TikTok:
As the fastest growing social media platform, TikTok has captured the attention of users worldwide with its short-form, captivating video content. Brands are tapping into TikTok’s viral potential by sharing entertaining, authentic and creative videos that appeal to the platform’s younger audience. By using trending challenges, music and effects, businesses can increase brand awareness, and even drive sales through collaborations with influencers.
Instagram:
Instagram offers the ability to share short form videos in the form of reels or long form content on IGTV. By utilising hashtags, you can make your content easy to find.
LinkedIn:
LinkedIn is the premier professional networking platform, and is the perfect platform to showcase your B2B product offering and your expertise in your industry.
Types Of Marketing Videos:
Product Demos:
Use the power of video to show off the features and benefits of your product, providing an in-depth look at your products functionality.
Educational Tutorials:
Create informative instructional videos that provide valuable knowledge. Educational videos help to position your brand as an expert in your field.
User Generated Content:
Encouraging user-generated video content, such as product reviews or tutorials helps your brand gain valuable credibility and trust in your industry.
Customer Testimonials:
Authentic testimonials from satisfied customers helps to build trust in your brand and will get potential customers closer to clicking that buy now button.
Behind The Scenes:
By offering a glimpse into what goes on behind the scenes, it helps to humanise the company and create a deeper connection with your audience.
How to Create A Video Marketing Strategy
You now know the best platforms to promote your video content and we’ve given you some ideas of content you can post, but to succeed, you need a video marketing strategy. To start, you need to ask yourself, what are you trying to achieve? Here are some ideas:
- You want to gain more followers
- You want to set yourself apart as an expert in your industry to build trust
- You want viewers to take a certain action, such as signup to your newsletter, or purchase an item
Set Your Target Audience
Once you have set a goal, you need to decide on your target audience. If you create content without a target audience in mind, then it is less likely to perform well. To find your ideal target audience, you can either rely on previous market research that you have conducted, or you can rely on previous customer data.
Who your audience is, may determine which platform you want to share your video content on. For example, if your target audience is 13-26, then TikTok is a good option, but if your target audience is older, for example 25-34, then Facebook may be a better option for you. The good news is that you can post your video content on as many platforms as you like to extend your reach.
Set Your Budget
Lastly, it is important to think about your budget. Running ad campaigns that target your specific audience is the best way to get your ads seen by the right people.
Video Marketing can be a daunting task. It is recommended to work alongside a digital marketing agency, who can guide you through every step of the process and take time consuming tasks off your hands. Platform Media is a leading digital marketing agency in Belfast with vast amounts of video marketing expertise.
Want to Know More About Video Marketing?
Our team of Digital Marketing experts, alongside our videographers and content creation team, can help assist you with market research, creative ideas, identifying customer needs or pain points, identifying your target audience, video shooting and editing and ad campaigns. We can help you create the best video content and get it to the right people.
