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Keeping up with Gen Z: What’s hot in 2023

Social media marketing is all about staying on top of trends.

Staying on top of Gen Z’s trends

In 2023, social media marketing is all about staying on top of trends, and in this blog post, we’re discussing how to reach younger audiences. Gen Z, born between the mid-1990s and the early 2010s, so your 12-25 year olds, are the driving force behind many of these trends. Here are some of the hottest social media marketing trends in 2023.

1. Emojis: Emojis are a popular form of communication among Gen Z and can be used in social media marketing to add personality and humour to your brand’s messaging.

2. Short-Form Video: Short-form videos, such as those on TikTok and Instagram Reels, are popular among Gen Z and can be used to create engaging and shareable content.

3. Influencer Marketing: Gen Z’s love for influencers is influencing the marketing landscape, and businesses can partner with Gen Z influencers to reach younger audiences.

4. Cultural References: Gen Z is known for being in tune with the latest cultural trends, and incorporating references to these trends in your social media marketing can help your brand stay relevant and relatable.

5. Nostalgia Marketing: Nostalgia marketing, which taps into the collective memory of a particular generation, is a popular trend among Gen Z and can be used to create campaigns that resonate with your target audience.

6. User-Generated Content: User-generated content, which is content created by fans and followers, is a popular trend among Gen Z and can be used to showcase your products or services in an authentic and engaging way.

7. Personalisation: Personalisation is key in 2023, and businesses can use data to create targeted and personalised social media content that speaks directly to their audience.

8. Sustainability: Sustainability is a growing concern among Gen Z, and businesses that prioritise sustainable practices can attract and retain younger consumers who value environmentally friendly products and services.

Even if Gen Z isn’t your target market, their influence on the Millennial and Boomer generations cannot be ignored. By incorporating these social media marketing trends into your strategy, you can attract and retain younger consumers while also appealing to older audiences. By staying on top of the latest trends and adapting your social media marketing accordingly, your brand can stay relevant and competitive in the ever-changing social media landscape.

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