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8 Quick Tips for Effective Google Ads with a Limited Budget

You want to run Google Ads but you’ve only got a limited budget to get it off the ground. You may think it's not worth your while, to throw your money away to a global corporation like Google. Wrong.

Here are 8 quick tips for effectively executing Google Ad campaigns with a limited budget.

Goalposts 

No one knows your business better than you, so set a clear goal or objective of what you want to achieve from your campaign; views, website traffic, sales, or leads. 

Structural Support

Carefully curate keywords and phrases you know your customers may use on Google to find your products and services and look at what your competitors are using.

Quality Over Quantity

Take time to write and create relevant and engaging content. You only have seconds to grab the attention of your audience, make it count.

Target Practice

Be specific, target only the relevant locations your products and services are available and only target demographics who are most likely to convert into a customer.

Smooth Landing

Make sure your website is up to date with target specific landing page for each ad, ensuring your audience gets all the information they need after their search.

Clip-on Extensions

Utilise Extensions, add images, an address, a telephone number, a service offering, pricing outlines, delivery information and promotions to your ads. 

Think Negative

Tactically use negative keywords and exclusions to ensure your ads are not being delivered to irrelevant audiences, set locations to “presence” and exclude those you don’t operate in. 

Data

Last but not least, look at your data. Let your campaign run for a couple of weeks and before you know it, you will be able to optimise your campaign and make even better use of your budget.

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