Prison Island Belfast
Prison Island Belfast is one of the city’s top indoor attractions, combining team-based adventure games across 4 unique challenge zones. With a growing reputation among locals, tourists, and corporate groups, the venue partnered with Platform Media to increase awareness and drive bookings through a sustained advertising campaign across digital platforms and bus media.
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Key Objective
Driving awareness and footfall
The key objective was to firmly position Prison Island as a must-do activity in Belfast. With growing competition in the entertainment sector, Platform Media’s task was to ensure the venue stood out to both locals seeking new experiences and visitors exploring the city. The campaign needed to build consistent recognition and drive ticket sales year-round.
The Challenge
Standing out in a crowded market
Belfast’s leisure market is highly competitive, with multiple attractions targeting similar audiences. The challenge lay in creating an advertising strategy that communicated the uniqueness of Prison Island, team-based, immersive fun for all ages, while cutting through the noise of seasonal promotions from other entertainment providers.
What we did
On buses and across digital screens
Platform Media developed a one-year, multi-channel campaign combining digital advertising with high-impact bus media. Branded buses featuring bold creative designs carried the message throughout Belfast, while targeted digital campaigns amplified awareness online. This integrated approach ensured maximum visibility, reaching commuters, families, and tourists at every touchpoint.
The result
Sustained brand presence and growth
The campaign delivered a strong, consistent brand presence across Belfast, helping Prison Island build long-term recognition as one of the city’s top attractions. Bus media kept the brand visible on the streets daily, while digital ensured precision targeting. The combined approach strengthened the venue’s reputation, drove continuous footfall, and cemented its place as a go-to experience.
Let’s Make Something Great
Got a campaign in mind or just want to explore the possibilities? Drop us a message, we’re ready to help your brand get seen, heard, and remembered.
100+
happy customers
25+
years experience