ECOS Hub
ECOS Hub in Ballymena offers a modern, flexible hub for conferences, meetings, and business events. To increase visibility and encourage bookings, Platform Media was tasked with delivering a creative campaign that showcased the venue’s facilities and positioned ECOS as a go-to destination for professional gatherings.
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Key Objective
Driving awareness and bookings
The campaign’s main objective was to raise brand awareness and highlight the wide range of facilities available at ECOS Hub. By encouraging businesses and organisations to “Reimagine how you meet,” the campaign sought to shift perceptions of traditional meeting spaces and inspire more companies to book the venue for events.
The Challenge
Standing out in the business market
The challenge lay in cutting through a competitive market of meeting and conference venues. ECOS needed to differentiate itself by emphasising its modern facilities, central Ballymena location, and flexible spaces suited to a variety of events. The creative approach had to position ECOS as both practical and inspiring for local and regional businesses.
What we did
Organic, Paid and Digital OOH
Platform Media delivered a multi-channel campaign centred on the slogan “Reimagine how you meet.” Organic social media built community engagement, Paid Ads targeted businesses across Northern Ireland, and Digital OOH placements ensured visibility in high-traffic locations. The integrated approach reinforced the brand message across multiple touchpoints.
The result
Increased recognition and enquiries
The campaign successfully elevated ECOS Hub profile, positioning it as a leading choice for meetings and conferences in Ballymena. The combined media approach not only expanded awareness but also drove enquiries and bookings, ensuring businesses considered ECOS as their first choice for modern, professional spaces.
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Got a campaign in mind or just want to explore the possibilities? Drop us a message, we’re ready to help your brand get seen, heard, and remembered.
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