Antrim and Newtownabbey Borough Council
Antrim and Newtownabbey Borough Council launched a Spring campaign under the slogan “Embrace Your Town” to encourage residents to explore, support, and celebrate local businesses. Partnering with Platform Media, the campaign highlighted the unique offerings across five towns, building community pride and boosting local trade.
Discover more
Key Objective
Promoting towns and local business
The key objective was to shine a spotlight on each of the five towns in the borough, showcasing their diverse industries and encouraging people to shop local. By driving awareness through a multi-channel campaign, the council sought to strengthen town identities, increase footfall, and create lasting economic benefits for businesses across the area.
The Challenge
Unifying five towns, one message
The challenge was to create a campaign that highlighted the individuality of each town while reinforcing a single, unifying message. Each town had different industries and local strengths, requiring a creative approach that celebrated uniqueness while tying back to the “Embrace Your Town” theme.
The result
Engagement that exceeded expectations
The Spring campaign achieved impressive results: a total reach of 375,854, with 519,802 views, 70,406 reactions, and an engagement rate of 19.43%. These figures demonstrate not only strong visibility, but genuine community connection, residents embraced the campaign, local businesses gained exposure, and the borough’s towns were celebrated at scale.
What we did
Radio, Paid Ads and Out of Home
Platform Media rolled out a borough-wide campaign that blended traditional and digital channels for maximum impact. Radio advertising amplified the slogan across local stations, while Paid Ads delivered targeted visibility online. Out of Home formats showcased businesses across all five towns, creating a vibrant, cross-channel presence that engaged residents and visitors alike.
Let’s Make Something Great
Got a campaign in mind or just want to explore the possibilities? Drop us a message, we’re ready to help your brand get seen, heard, and remembered.
100+
happy customers
25+
years experience