Real reach. Real impact.
Audience insights
Media in numbers
We don’t just buy media space, we make sure your brand gets seen, heard, and remembered. Every channel we use is backed by trusted platforms, real numbers, and measurable engagement. Here’s how far your message can go.
2M+ impressions
on Sky AdSmart
511,000 listeners
on Downtown Radio
1.4M+ users
on ITVX
65% billboard recall
among NI audiences
TV & on-demand
Your brand on the big screen
Television remains one of the most trusted and impactful ways to reach audiences, and with today’s on-demand platforms, it’s also more targeted than ever. Whether it’s traditional broadcast or BVOD, your brand gets the credibility of TV with the precision of digital, ensuring your message lands where it matters most.
Sky AdSmart
Bring your brand into over 225,000 homes in Northern Ireland with the targeting precision of digital, but on the trusted stage of TV. With over 2 million impressions annually across premium channels like Sky Sports, Sky Cinema, National Geographic, MTV and more, your message lands where it matters most.
ITVX (BVOD)
Tap into one of the UK’s fastest-growing platforms with 1.4 million+ registered users. Ads appear alongside trending shows and blockbuster films, generating 600,000 impressions. With 60% of adults in NI watching BVOD weekly and 70% of viewing on the big screen, your brand benefits from maximum attention.
Radio advertising
High frequency, local connection
Radio is one of the most effective ways to build familiarity and trust. With consistent messaging and strong local relevance, radio sponsorships and time checks keep your brand front of mind throughout the day. From breakfast shows to chart countdowns, it delivers the everyday exposure that audiences remember.
Q Radio Breakfast Show
Catch audiences when they’re most engaged, the morning drive. Sponsorship on Q Radio Breakfast connects your brand with loyal listeners across Mid Antrim & Coleraine, delivering high frequency exposure and strong recall during peak hours.
Downtown Radio Time Checks
Trusted, consistent, and widely heard. Downtown reaches over 511,000 people across NI (32.6% of adults), with listeners hearing sponsor stings on average 31 times over three months. It’s everyday familiarity that builds brand trust.
Cool FM Hit 40
Northern Ireland’s biggest station with 457,000 weekly listeners. Sponsorship of the Hit 40 show delivers 337,000 adult reach in three months with repeated exposure, making it ideal for campaigns targeting younger, engaged audiences.
Digital Audio
Spotify Advertising
Meet your audience where they stream. More than 50% of adults in NI use online music platforms, with 30% of 18–35s on free Spotify (receiving ads). With 67% of users aged 16–34, Spotify is a powerful channel for reaching younger demographics, enhanced with clickable companion ads, geo-targeting, and demographic precision.
Out of home advertising
Reach audiences on the move
Out of home advertising puts your brand directly in front of people as they travel, shop, and commute. From large-format billboards to digital street panels, these high-visibility placements drive awareness, reinforce recognition, and keep your message present in the busiest locations across Northern Ireland.
48-Sheet Billboards
Bold, unmissable, and effective. With 65% of NI visitors noticing billboards during short breaks, large-format 48-sheets ensure your brand gets attention in high-traffic locations, reinforcing awareness and driving recognition.
AdShel Live Digital Panels
A network of 101 digital panels across NI’s busiest towns and cities. With the ability to rotate creative and tailor messages by location, AdShel Live makes your brand stand out on streets where audiences live, work, and travel daily.
Belfast Grand Central Station Panel
Over 20 million passenger journeys annually, make Belfast’s transport hub one of the busiest in NI. With the only advertising panel on site, this placement gives your brand unbeatable visibility to both arriving and departing travellers.
Let’s turn numbers into results
These stats are just the starting point. At Platform Media, we tailor every campaign to ensure your brand gets the right mix of visibility, frequency, and engagement. Ready to see what these channels can do for you.
100+
happy customers
25+
years experience