Media buying

Put simply, we specialise in connecting brands with their audiences. And we do it through smart, impactful media placements. As a leading media buying agency based in Belfast, we provide full-service planning and execution for this right across Out of Home, Radio, and Television, ensuring your message reaches the right people, at the right time, in the right place.  

Built around your goals

Strategic media buying & campaign management

Our media buying services are all built around your goals. So whether you’re launching a new product, building brand awareness, or looking to drive local engagement, we secure high-impact media that delivers measurable results for you. Our team are long, long in the game and are therefore able to leverage this level expertise along with industry insights, local knowledge, and strong relationships with media owners to provide efficient, cost-effective solutions across multiple channels.

How we do it

At Platform Media, our end-to-end media buying service includes:

Media buying isn’t just about securing ad space and seeing how it goes. It’s about making sure every pound of your budget is working harder. So to do this, we plan, negotiate and manage these high-performing campaigns by taking care of the strategy, the buying, and the optimisation so you get real, measurable impact.

01.

Audience analysis and targeting

02.

Channel selection and media planning

03.

Negotiation and placement booking

04.

Campaign monitoring and reporting

05.

Budget management and optimisation

Media buying, redefined

Why choose Platform Media?

As an independent media buying agency, we offer transparency, agility, and a client-first approach. Here’s what sets us apart:

Local Expertise, Broad Reach

Based in Belfast, we know the Northern Ireland media market inside out, But we also buy right across the UK and Ireland. So whether your campaign is regional or national, we’ve got the connections and insights to make it work anytime, any place, anywhere.

Strategic Planning

As we mentioned, we don’t just buy media. We build campaigns around data, market insights, and audience behaviour. That means we ensure your message is delivered where and when it will have the greatest impact.

Value-Focused Buying

We work hard to maximise every penny of the budget, negotiating the best rates and added value from media owners while keeping our recommendations independent and objective.

Clear Reporting & Accountability

We track the lot. From reach and frequency to cost-per-thousand impressions, we give you the insights you need to understand performance and plan for what’s next.

Real world visibility

Channels we buy across

Partner with Platform Media, Belfast’s trusted media buying agency, and gain access to strategic buying power, tailored advice, and measurable results.

TV Advertising

Mass reach, credibility, and targeted airtime buying

Radio Advertising

High-frequency messaging with local or national focus

Out of Home (OOH)

Billboards, digital screens, bus ads, and more

Let’s make something great

Got a campaign in mind or just want to explore the possibilities? Drop us a message, we’re ready to help your brand get seen, heard, and remembered.

100+

happy customers

25+

years experience